Waggener Edstrom rebrands to WE

WEPR agency Waggener Edstrom has rebranded, shortening its name to the acronym WE.

The announcement:

SINGAPORE — September 29, 2015 — Leading independent communications agency Waggener Edstrom is reintroducing itself to the world – and changing its name – Waggener Edstrom Communications is now WE. The agency’s new name and new look represents how the agency has transformed over time to better harness the power of the collective WE – its clients, people, partners and influencers. CEO, President and Founder, Melissa Waggener shares more insight into this transformation in her blog post.

“This evolution has been underway for quite some time. What you see today is a fresh set of assets to better reflect who we are at our core and all the hard work that has been underway in our own business transformation,” said Matt Lackie, Executive Vice President, APAC. “We’ve built strong momentum around our defined point of view on what communications can do for brands that are undergoing disruption. Since the beginning, clients have come to us – and continue to choose us today – because we help them navigate change, using the power of storytelling to drive impact. The best part about this transformation is that it’s aligned to who we have always been.”

WE sits at the intersection of people, brands and technology and that gives the agency a unique perspective on how tech is transforming every brand and every customer. As technology has transformed from an industry into something that underpins how people do almost everything in life, WE has been at the center of it, working for some of the strongest brands across the globe, including MediaTek, Volvo, Microsoft and more.

Over the past couple years, WE has deliberately focused on building out key parts of its business to benefit its clients, and is now showing growth in many of these areas, including extending its footprint through its network and affiliates; strengthening its global leadership team by adding fresh talent and giving people new opportunities; and expanding service capabilities on its own and through partnerships to deliver clients best-in-class resources.

Specifically in APAC, WE continues to see forward momentum, shifting from localised work to multimarket accounts and strengthening its teams:

  • 63 percent of WE’s client portfolio in the APAC region is serviced in more than one country – including Abbott, Bloomberg, Blue Nile,  ZTE, MediaTek, Akamai, Hootsuite, Qatar Airways

  • APAC business grew by 8 percent, including double digit growth in India, China, Hong Kong and the agency’s insight and analytics and creative services group

  • Strong leadership: Matt Lackie promoted to Executive Vice President, APAC; Carolyn Camoens promoted to Senior Vice President, Southeast Asia; and Henry Wood promoted to Vice President, Studio D Asia Pacific.

Source: press release


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