News

We Are Social is Singapore’s leading agency on social media in top 50 ranking led by local players

We Are SocialSocial marketing specialist We Are Social has topped a ranking of the leading agencies on social media in Singapore as measured by community size, the level of interaction and the frequency of posting.

The agency led by recently appointed regional MD Don Anderson has a social media following of close to 123,000 – more than double its closest rival – and is becoming more active, with a 60 per cent increase in interactions on social networks such as Facebook, Twitter, LinkedIn and YouTube over the measurement period between 24 July and 24 August this year.

Top ten digital agencies on social media in Singapore

Top 10 digital agencies on social media in Singapore

Dentsu Aegis digital agency iProspect, which has the fastest growing community in Singapore, up 562 per cent to 49,000, is ranked second, followed by local social media specialist Goodstuph according to the study by Digimind.

Influencer networks such as Gushcloud, which was leads the pack for interactions thanks to its National Day videos on YouTube, and Nuffnang are included in the study.

Just outside of the top 10 is Ogilvy, followed by ad agency rival BBH, then WPP brand agency Landor.

Top digital agencies on social media in Singapore (11-20)

Top digital agencies on social media in Singapore (11-20)

Grey Digital Singapore, which has seen the biggest jump in interactions although from a low base – up 1,633 per cent to 52 – sits in 21st spot above PR agency Edelman.

Top ten digital agencies on social media in Singapore

Top digital agencies on social media in Singapore (21-30)

Network agencies Saatchi & Saatchi and Lowe Singapore feature between 31-40 along with independents IH Digital, Aiden Creative and Manic Design.

Top digital agencies on social media in Singapore (31-40)

Top digital agencies on social media in Singapore (31-40)

GroupM, the region’s largest media buyer, is ranked 49th, just above digital PR agency Waggener Edstrom. The most awarded ad agency in the region, BBDO, has posted no growth in its community, interactions of volume of postings.

Top digital agencies on social media in Singapore (41-50)

Top digital agencies on social media in Singapore (41-50)

Facebook is the most popular social medium for both networked and independent agencies in Singapore. Twitter and Instagram are next, then business social network LinkedIn.

Most popular social media among digital agencies in Singapore

Most popular social media among digital agencies in Singapore

We Are Social tops the charts for presence and activity on Facebook.

The top digital agencies on Facebook:

The digital agencies on Facebook

We Are Social is also on top on microblogging platform Twitter.

The top digital agencies on Twitter:

The top digital agencies on Twitter

Brand-blogger networks Nuffnang and The Influencer Network lead the pack on Instagram, a relatively scantily used medium by We Are Social.

The top digital agencies on Instagram:

The top digital agencies on Instagram

YouTube, the medium of choice used by ad agencies to promote their work, is led by J. Walter Thompson followed by DDB APAC and then BBH.

The top digital agencies on YouTube:

The top digital agencies on YouTube

Ad agency Publicis is way out in front on LinkedIn, a medium that most agencies do not interactive with nor post much on.

The top digital agencies on LinkedIn:

The top digital agencies on LinkedIn

The least used social network by some margin is Google+.

The top digital agencies on Google+:

The top digital agencies on Google+

The report was based on a study of 102 digital agencies (60 global and 42 Singapore based) using the measurement tool Digimind Social Analytics.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing