Web security firm 360 targets concerned Chinese parents with brand films by Lowe

Lowe has created a new ad for internet security firm 360 in China.

The first in a series of brand films, directed by Jia Zhangke, features a mother who is able to track the whereabouts of her child using 360 technology.

The video will run online through social media, online video popup windows and pre-movie ads.

Fanny Yum, MD of Lowe China, commented: ”This is the first work that Lowe China produces for 360 and the latter’s first attempt at brand movies. The new movie focuses on the emotional bonding of brand and consumers, hoping more people will recognize 360 who protects love with technology.”


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