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Y&R launches ‘The snack that smiles back’ in Hong Kong

American children’s brand Pepperidge Farm Goldfish crackers has launched in Hong Kong with a campaign by Y&R.

A TVC features animated smiling fish and the line, ‘the snack that smiles back’.

The television is being supported by print, outdoor and a promotional event activation.

Patrick Wong, creative director of Y&R Hong Kong, “Nowadays both children and parents in Hong Kong are under great pressure with busy school schedules or extra-curricular activities. A commercial with lovely animation and a memorable tune not only grasps attention and soft-sells the product in a more effective way but, hopefully, also adds a little sparkle to people’s busy lives and relieves their stress.”

Creative Director: Patrick Wong
Senior Art Director: Kit Yu, Joke Wong
Art Director: Kevin Cheung
Senior Copywriter: Ada Chan
General Manager: Eric Choi
Account Director: Arthur Chan
Senior Account Executive: Jackie Ma
Director: Tommy Tom
Producer: Thomas Leung

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