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Andrew Carter moves from GroupM China to lead trading for Vivaki APAC

Andrew CarterMedia investment group Vivaki, which houses media agency brands Zenith Optimedia and Starcom, has appointed Andrew Carter from GroupM to lead the company’s trading operations across the region.

Carter, who was president of GroupM’s trading in China, moves from Shanghai to Singapore to take on the new job.

“Andrew has a sterling track record in the trading world,” said Simon Pardon, CEO, VivaKi Exchange, to whom Carter will report. “His extensive experience in trading, planning, buying and investment management and deep knowledge of the Asia Pacific market will be vital in growing VivaKi Exchange’s business in a very important geographical region for the company.”

Carter moved to Asia, and a job as trading director for OMD China, in 2007 from the UK.

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