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Andrew Knott leaves McDonald’s and Asia to take CMO role at National Australia Bank

Knott

Knott

Andrew Knott, the regional VP of digital and media for McDonald’s, is leaving Asia to return home to his native Australia and a role at National Australia Bank.

Knott brings to an end 15 years in Asia, much of that time in Singapore, and will be based in Melbourne. He replaces Sandra de Castro.

In his career in Asia, Knott was regional CMO for Salesforce.com, regional chief digital officer for Havas and VP of strategy for Ogilvy APAC. 

During his time at McDonald’s, he instigated an ambitious plan to ramp up the fast food brand’s digital marketing arsenal, hiring a number of people from McDonald’s agencies and experimenting with agencies outside the roster. On whether agencies would object to a client hiring their staff, Knott told Mumbrella in May: “Once agencies have got over the shock of losing good people, I think they see the upside, as they have a better, more progressive client to work with.”

In a statement shared with CMO magazine yesterday, Knott said: “There are few brands that impact people’s lives every single day. Even fewer that have a genuine commitment like NAB does to putting customers first to help them realise their full potential.”

NAB stuntNAB has been among Australia’s most creative advertisers in recent years, rising to prominence at Cannes in 2012 with its famous ‘Break-up’ campaign that attempted to distance the brand from its rivals ANZ, CommBank and Westpac.

Knott chaired Mumbrella Asia’s inaugural awards last year. He was named chairman of the World Federation of Advertisers’ integrated marketing communications forum for the APAC region in June.

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