Axa shows it’s ‘Born to protect’ by dispensing band aids and mosquito repellent at bus stops

AXA SingaporeAxa has unveiled a new outdoor activation in Singapore to highlight its brand purpose of providing protection.

The insurance company has transformed four bus stop posters into super-sized capsule dispensers. The dispensers, which are located at Bugis Street, Dhoby Ghaut, Marine Parade and Church Street, give out free band-aids, mosquito patches, medicated oil and cough drops.

The company is also running a crowdsourcing campaign to gather ideas from the public on how to make Singapore a safer city. The first 100 ideas will also be rewarded with a $30 shopping voucher. The best ideas will be turned into reality, according to the brand.

Axa has uploaded a video of people using a dispenser, which are refilled four times a day, on its Facebook page.

Kwek Perroy Li Choo, AXA Singapore’s CMO commented, “For our campaign this year, we hope to engage Singaporeans in everyday situations and give back to the community with our protection initiatives.”

Last week, the brand launched its latest personal family accident plan, AXA SmartFamily, by re-fitting 350 taxis in Singapore with padded seats, seat belt protectors and new floor mats to tie-in with its “It’s OK to be overprotective” ad proposition.


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