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Cathay Pacific asks what you would do with one day without the internet

Cathay Pacific is asking travellers what they would do if they had one day away from the internet and their smartphones in a new content campaign.

“When was the last time I let myself think in more than a tweet,” wondered one girl in a video posted on the Hong Kong airline’s YouTube channel yesterday.

The video carries the social media hashtag #onedayoffline, and comes 10 months after Cathay launched its Life well travelled campaign, created by McCann.

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