DirectAsia Insurance rebrands in Singapore and Hong Kong with ‘Where happier matters’

DirectAsia Insurance has unveiled a new brand campaign and visual identity that rolls out in Singapore and Hong Kong today.

In a TV ad created by Lowe Singapore, a driver has just had an unfortunate accident with a fire hydrant, but a very helpful claims specialist is reassuringly by his side all the way.

DirectAsia’s CMO Pauline Png said in a press release: “DirectAsia’s brand purpose is to deliver a more positive experience when it comes to insurance and the ‘Where Happier Matters’ campaign brings this to life in all aspects of our business. Consumers tell us that they feel more empowered, knowledgeable and confident when they go direct, in contrast to the usual dread and confusion people associate when dealing with their insurance.”

“Whichever point of the consumer journey, be it researching, buying, renewing, and most importantly when making a claim, we want to make the process simple and give customers direct, personalised attention, so they have peace of mind and a smile on their face,” she said.

The TV ads will be supported by digital, print and out-of-home activity.

DirectAsia Insurance ad by Lowe

DirectAsia Insurance


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