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‘Grab don’t flag’ GrabTaxi tells Singaporeans

Grab don't flag

Taxi-hailing app GrabTaxi is running a video campaign warning Singaporeans against the dangers of hailing a cab using the traditional method.

In the video, a series of scenarios show the unfortunate consequences of sticking an arm out at the wrong time.

As part of the company GrabTaxi is sending out “anti-flagging ambassadors” on to the streets of Singapore to hand out $8 promo codes to anyone seen hailing a cab in the street.

GrabTaxiThe ‘Grab, don’t…’ campaign has four parts – flag, sweat, queue and rush – and each component will be focused on for a 10-day period through on-ground, social and content marketing.

Grab Don't sweatGrabTaxi is running a competition on Instagram, challenging users to spot ‘Sweaty boy’ and get a $4 promo code.

 

The agencies involved in the campaign are APD, Kat Asia and Maxus.

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