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GrabTaxi tells Singapore ‘Love boobs? So does cancer.’ Social media does not approve

LOVE BOOBS? So does cancer.A campaign by taxi-hailing app GrabTaxi to raise awareness of breast cancer in Singapore has been met with an angry response in social media by people who feel the lines ‘Love boobs? So does cancer’ and are insensitive to sufferers of the disease and their families.

A number of people approached Mumbrella today to voice their feelings about the #GrabitBeatIt campaign, which came as a text push to GrabTaxi customers this morning.

One commenter on Facebook wrote today: “They’re push notifying anyone with the Grab Taxi app/anyone opening it up; 1 in 4 women in SG who have cancer have breast cancer – how do you think them and their families like shit like this?”

Another posted:”So bad, I’d boycott them but as I can never get a cab using the app anyway…. Uber all the way.”

“Seems they have employed a horny teenage boy as their CRM manager…” wrote another Facebooker.

The campaign, which includes pink cars driving around the citystate with the words ‘Love boobs’ emblazoned on them, also included the line ‘Love lady lumps?’ in a mailer sent out on Sunday.

GrabTaxi love boobs

 

GrabTaxi’s head of marketing apologised this afternoon for the brand appearing to trivialise a serious issue, and said the intention had been to raise awareness.

The fast-growing company, which has expanded from a handful of people to 600 staff in 18 months, is running the breast cancer awareness campaign at the same time as its ‘Grab don’t…’ brand campaign, which launched less than a fortnight ago.

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