Knorr reminds Hong Kong there’s no better taste than mother’s cooking with tearjerker vid

Vizeum video for KnorrMedia agency Vizeum has created an online video campaign for Unilever soup mixes and condiments brand Knorr that plays on the sentimental value of home cooking in the lives of busy Hongkongers.

In an eight-minute film that has been viewed 1.5 million times across all channels since breaking a fortnight ago, a mother and her son share their thoughts on what a home-cooked meal means to them.

The video ends with the host of the show in tears, reminiscing about her own family dinners. The production crew then presented her with her grandmother’s signature dishes.

Media agency Vizeum was behind the campaign.

Josephine Chan, group product manager for foods, refreshment and homecare, Unilever Hong Kong, said: “The video underscores the importance and intrinsic value of family love, where a simple taste of ‘home’ can instantly bring back comforting memories of family togetherness.”

Vizeum and Knorr have marked October 10 to be the official ‘Home Dining Day’, where transactions with any Knorr products in Wellcome and ParknShop in HK, Unilever HK Limited will donate a total of 10,000 meals to local food bank, Feeding Hong Kong.

Chan added: “We encourage our consumers to have home dinner with their families, in order to have nutritious food, and to help donate to the needy in Hong Kong via purchase.”

Pauline Chu, CEO, Dentsu Aegis Network, Hong Kong, which owns Vizeum, said, “In this day and age of increased mobility and technology we have become ever the more isolated. We wanted to create a day – and not just a campaign, to remind ourselves to celebrate ‘Home’ amidst the hustle and bustle. We’re delighted it resonated so strongly with people here in Hong Kong.”


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