Malaysia, Singapore and Philippines see marketing and advertising hiring activity drop

Demand for talent in the marketing and advertising industries in Singapore, Malaysia and the Philippines has fallen significantly over the last year, according to data from online recruitment firm, which measures the number of jobs posted online. figures

Advertising, market research, PR, media and entertainment online job demand

Demand for roles in the advertising, market research, PR, media and entertainment sectors has see negative year-on-year growth between September 2014 and September 2015.

The Philippines saw the biggest drop, followed by Malaysia then Singapore. Figures for Malaysia and Singapore in September have improved slightly compared to August.

“It hasn’t been an easy quarter for the advertising sector and for marketing and communications roles, as both industry and occupational MEI data has consistently shown negative growth, which is in line with overall online hiring activity in each market,” said Sanjay Modi, MD of for India, Middle East, Southeast Asia, Hong Kong.

“Malaysia is the only market with any positive year-over-year growth for marketing job roles, although this is relatively minimal. While there is still a high demand in all markets for niche mobile, technical, digital and creative industry talent across the region, there is a strong possibility that hiring activity has decreased due to a lack of available talent,” he said.

Source: Monster Employment Index

Marketing and communications jobs demand


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