Man leaps from phone to give family cash in ad for m-payment service Wing in Cambodia

Wing, a mobile payment provider, has launched a new campaign in Cambodia.

In a TV ad, a farmer emerges from a mobile phone to be reunited with his family, bearing money from Thailand.

Wing is “so trusted, it’s just like sending it home yourself,” the narrator in the ad says.

Wing is also running a campaign that highlights how the m-payment firm takes the horror out of paying bills.

The agency behind the campaign was Phibious, which created a humorous spot for Wing at the end of the year featuring a man in a hospital bed who asks his grandmother to hand him a scratch card.

The creative director behind the work is Hisham Sahudin.


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