Manghamgaxiola mcgarrybowen wins first new client since merger claiming APAC Intel creative

Yu Lin Loh, Ros Tay, Rob Gaxiola, Stephen Mangham, Dick van Motman

Dentsu and MG: Yu Lin Loh, Ros Tay, Rob Gaxiola, Stephen Mangham, Dick van Motman

Manghamgaxiola mcgarrybowen, the agency formed after the acquisition of Mangham Gaxiola by Dentsu Aegis in July, has reported its first new business win since the deal, picking up the Asia Pacific creative services account of computer chip maker Intel.

Mangham Gaxiola became part of the New York-based mcgarrybowen earlier this summer when Dentsu Aegis Network bought a minority stake in the three year-old Singapore-based agency started by former Ogilvy colleagues Stephen Mangham and Robert Gaxiola.

The Intel win is an “honour” but also “proof that mcgarrybowen is serious about taking their business global,” Mangham said. “We are just a couple of months into this collaboration and to see our plan and strategy playing out is hugely exciting.”

The Intel account covers South Asia, Southeast Asia and Australasia.

Dick van Motman, chairman and CEO of Dentsu Aegis Network Southeast Asia, commented: “We knew that when we combined the power of the iconic mcgarrybowen brand with the strong presence of Dentsu Aegis Network in Southeast Asia, great things would happen. The extended collaboration with a pre-eminent brand like Intel with our operation here promises many good things for the future.”


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