MediaCorp hires Cheah Chee Kong as first chief content officer



MediaCorp has created a new role of chief content officer.

The Singapore broadcaster has recruited Cheah Chee Kong, a former MTV and Star TV executive, for the new role. He joins after a two-year stint at Scripps Networks Interactive, Asia Pacific where he was head of creative, content and marketing.

The focus of the job is to drive content strategy and development for MediaCorp’s TV and digital platforms as well as content syndication.

Doreen Neo, MediaCorp’s head of studios and Georgina Chang, head of The Celebrity Agency, will report to Cheah.

In a company press release, he described the role as “one of the most exciting jobs in the industry.”

“MediaCorp continues to be a great incubator for creativity and talent, both as a content creator and as a partner to individuals and companies in the industry,” he said. “Its hit properties across platforms speak for themselves and there’s tremendous energy in the team to build on this momentum and achieve even more.”

MediaCorp’s CEO Shaun Seow commented: “Creating content that entertains, engages and enriches our audiences fuels all that we do. Our significant investments in content have established a varied portfolio of entertainment products, many of which have won international awards and garnered good reviews. We have also taken much feedback from our audiences to keep improving. I am delighted that Chee Kong, or CheeK as he is better known, is rejoining us at MediaCorp. His experience and expertise will ensure we continue to develop relevant, innovative and marketable content for Singapore and the international market.”


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