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Michael Xia reclaims former job as CEO of Y&R Guangzhou as Luis da Rosa moves to Beijing

Michael XiaMichael Xia, who left Y&R Guangzhou two years ago to move into the consultancy business, has returned to the agency and reclaimed his former job as CEO.

Before moving on in 2013, he had been chief executive of the agency since 2009.

Luis da Rosa, who joined Y&R Guangzhou from Li Ning as general manager when Xia left in 2013, is moving to Beijing as GM of Y&R in that city.

Y&R’s regional boss Matthew Godfrey said: “We’re delighted to be welcoming Michael Xia back to lead Y&R Guangzhou. His experience and achievements make him one of the most successful and knowledgeable advertising practitioners in Southern China. Luis da Rosa’s new appointment is in recognition of his great contribution in Guangzhou, and he is already replicating that success at Y&R Beijing with the win of dangdang.com.”

Xia added: “Y&R Guangzhou is renowned as one of Southern China’s strongest agencies, having built its reputation on great work for numerous major brands. It’s good to be back at the agency I’ve called home for over a decade and we look forward to continued success.”

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