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Orient Securities: We craft your investments like fine art

Chinese financial services firm Orient Securities has taken the cinematic route in a new commercial shot by director David Lin of Liberum13.

The ad portrays making an investment as an art form, using a traditional Beijing opera and ballet as the backdrop.

The voice over in the ad says: “When we push beyond the fighting, we thrive. Where substance transcends to empowerment. It’s our commitment to craft your investments like fine art.”

Lin commented: “I wanted to give the overall campaign a cinematic quality. We looked closely at subject matter not commonly associated with financial commercials to help tell our story in a unique way.”

Credits:

Title: Opera
Agency: Shanghai Xinyan Advertising Co., Ltd
Client: Orient Securities Company Ltd
Creative Director: David Lin, Erik Huang
Copywriter: Erik Huang
Art Director: David Lin
Director: David Lin (Liberum13)
Exec producer: Xu Fei
1st Assistant Director: Syoun Ley
Production Designer: Yu Junjie
Line Producer: Pan Li Qiong
Production Assistant: Lu Jue
Director of Photography: Xi Bin
Editor: Chen Zhao Jun
Post-Production: Bottles Studio
Telecine: Master Work Color Grading Studio
Colourist: Zhang Yingjie
Sound Production: Ultra Light Studio
Music Composer: Yan Zhen Yang

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