Philips launches ‘Innovation and you’ campaign in Singapore

Philips image from ad


Electronics giant Philips has launched a new campaign in Singapore to support its new global ‘Innovation and you’ positioning, and push its corporate mission to improve people’s lives through innovation.

Launching this wee to coincide with World Heart Day, the campaign showcases stories about how Philips is helping people in Singapore live healthier lives as a series of advertorials in SPH financial broadsheet Business Times.

An array of stories and case studies from all over the world are hosted on Philips’ website, including a diagnostics project to fight cancer in China.

Richard Wergan, the company’s EVP and global head of brand, communications and digital, said the campaign communicates what Philips stands for today: “A technology company that cares deeply about people and is committed to improving peoples’ lives.”


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