StarHub backs women in ‘The power to be’ ad

StarHub has launched a campaign around the coming women’s tennis finals in Singapore, which begin at the end of this week.

A 60-second ad, titled ‘The power to be’, features female athletes of all descriptions in action to the tune of Doris Day’s Que Sera Sera.

The ad finishes with the words, “The future’s not ours to see. It’s ours to create.”

The campaign is supported with the social media hashtag #powertobe. The BNP Paribas WTA Finals Singapore, of which StarHub is the official telco and broadcaster sponsor, are to be held from 23 October to 1 November.

StarHub’s creative agency is DDB Singapore.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing