STB asks Singapore-lovers to invite friends overseas to visit in campaign to show island’s human side
Singapore Tourism Board, which is currently going through a pitch to find a new advertising agency, has launched a campaign to bring out the squeaky clean citystate’s human side by encouraging people who love the country to invite their friends and family to visit.
In one of a large number of films uploaded to STB’s YouTube channel, actress Kit Chan explains who she’d show around Singapore and why she’d take them to Esplanade, Singapore’s theatre complex.
In another of the films, local Daphne and her Scandinavian friend Sindri are reunited nine years after graduating from Prague Film School. Daphne shows Sindri the different sides of Singapore, such as Pulau Ubin and he tries eating durian.
Another series of films features foreigners who live in Singapore talking about who they’d invite to visit and why. STB found 100 different people to share their answers. In one film, an American man living in Singapore explains why he’d bring his father to the country for a visit.
A French lady called Fanny talks about where she’d take her parents.
Malaysians Clarence and Amanda says where they’d take their Australian friend.
Guy would invite to his closest friends from South Africa.
Anna Nguyen from Vietnam would take her BFF’s shopping.
Professor Masutani from Japan talks about what he’s show his wife and two sons in Singapore.
STB is also running a photo contest for people to invite someone from overseas to Singapore.
“It’s a people-centric campaign and it brings out the warmth and human side of this destination,” STB’s director of international marketing Jacqueline Ng said in a report on the campaign by the Straits Times. She noted that travel decisions are now made based on what people hear from friends and what they see in social media.
Man, these are really boring. I’d rather they got anthony bourdain or some global wanderer to do a series that took you under the skin of singapore.
ReplyWho would I bring to singapore? At this time, NO ONE
Reasons:
Haze
Too darn expensive
Food is so-so, and charge so high …bangkok is way better
Shopping is dull, better bargains online
Money goes a lot further in other asian countries
Too crowded due to unchecked immigration
Infrastructure (trains) keeps breaking down
Stupid taxi drivers only take you where they wanna go.
Lifeless robotic local population
I could go on.
ReplyThen just go back from wherever you came from!
ReplyHave your say