Twitter launches polling feature
Microblogging platform Twitter has launched a poll feature that enables users to gauge sentiment across the platform.
The announcement:
Singapore, 22 October 2015 – Twitter users will soon be able to create polls on Twitter. With just a couple of taps, everyone can weigh in on all the topics they care about.
If any user wants the public’s opinion on anything — what to name your dog, who will win tonight’s game, which election issue people care most about — there’s no better place to get answers than on Twitter. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people are thinking. For those participating, it’s a very easy way to make their voices heard.
Coming soon! We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1
— Twitter (@Twitter) October 21, 2015
Previously, Twitter offered a few ways to participate in polls — Tweeting questions and tracking replies, tallying hashtag votes, or asking followers to favorite or Retweet to vote. Now, users will be able to create their own two-choice poll right from the compose box and it will remain live for 24 hours. Users can vote on any poll, and their voting choice is not shared publicly. When the poll closes, a push notification is sent to everyone who participated to check out the final results. Advertisers can join in as well on Twitter Polls by getting their audience to weigh in on product decisions or what’s trending. With Twitter Audience Platform, advertisers can further amplify polls to a wider audience and receive valuable feedback at scale.
Over the next few days, Twitter is rolling out the ability to create polls on iOS, Android, and on desktop at twitter.com. Once you see the poll icon shown above in the compose box, give it a try and create your own poll!
Source: press release
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