FYI

Twitter launches polling feature

Microblogging platform Twitter has launched a poll feature that enables users to gauge sentiment across the platform.

The announcement:

Singapore, 22 October 2015 – Twitter users will soon be able to create polls on Twitter. With just a couple of taps, everyone can weigh in on all the topics they care about.

If any user wants the public’s opinion on anything — what to name your dog, who will win tonight’s game, which election issue people care most about — there’s no better place to get answers than on Twitter. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people are thinking. For those participating, it’s a very easy way to make their voices heard.

Previously, Twitter offered a few ways to participate in polls — Tweeting questions and tracking replies, tallying hashtag votes, or asking followers to favorite or Retweet to vote. Now, users will be able to create their own two-choice poll right from the compose box and it will remain live for 24 hours. Users can vote on any poll, and their voting choice is not shared publicly. When the poll closes, a push notification is sent to everyone who participated to check out the final results. Advertisers can join in as well on Twitter Polls by getting their audience to weigh in on product decisions or what’s trending. With Twitter Audience Platform, advertisers can further amplify polls to a wider audience and receive valuable feedback at scale.

Twitter polls

Over the next few days, Twitter is rolling out the ability to create polls on iOS, Android, and on desktop at twitter.com. Once you see the poll icon shown above in the compose box, give it a try and create your own poll!

Source: press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing