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Wall Street Journal enters e-learning space with business English tutorials for subscribers

NewsmartThe Wall Street Journal has launched a subscription-based online tutorial service to help people speak better business English.

The service, called Newsmart, takes articles and videos from the Journal, and users must complete comprehension, grammar and vocabulary exercises about these stories. The service is gamified, with a leadership board function encouraging competition between users.

A summary of the service, which costs $7.50 a month for a subscription online or as an app for Android or iOS phones, is explained in this video:

Newsmart is available to individuals or companies, which can sign up for Newsmart Pro, an advanced version with data analytics that monitor performance against international English certifications such as TOEIC and TOEFL.

“The Wall Street Journal is read by more high-level business decision makers than any other news brand. As the only product on the market combining Journal content with a state-of-the-art educational approach and gaming theory, Newsmart provides ambitious professionals with a fresh and exciting way to master susiness English,” said Katie Vanneck-Smith, chief customer officer and global MD of Dow Jones.

“We believe the key to successfully learning English is to make it a habit and see Newsmart as a compelling offering connecting a new international audience to the world’s best source for business news while mastering the global language of business,” Vanneck-Smith said.

The Dow Jones-owned newspaper, which was the world’s first to charge readers for online content, has been expanding and diversifying its business model since March when it introduced WSJ+, the world’s first loyalty programme for newspaper subscribers.

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