Amplifi hires Sam Pattison from UK office as first APAC media partnership director


Amplifi, the media investment arm of Dentsu Aegis, has hired a regional media partnership director, a new role at the company.

Moving from Amplifi’s London office to Singapore to take the role is Sam Pattison, formerly director, digital trading and partnerships.

He joins with a brief to activate the group’s global partnerships across the region, as well as develop new ones.

Pattison will work with Mandar Kambli, the publisher development lead at agency trading desk Ambet, to drive trading and programmatic initiatives across the network, and report to Sunil Yadav, president of Amplifi Asia Pacific.

Yadav commented: “We are delighted to have someone as experienced and energetic as Sam to drive Amplifi’s strategic partnerships at the regional level. Our matrix of integrating investment management, media partnerships, technology and content continues to prove successful for our clients, and we continue to expand rapidly to meet this growth.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing