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Bloomberg revamps Asia digital edition

BloombergBusiness.comBloomberg has launched a revamped Asian edition of its website BloombergBusiness.com as part of the financial news firm’s drive to deliver more localised content.

The site will feature new sections on Asia finance and Southeast Asia, more video content, and luxury, technology and feature articles that the company says will appeal to the mobile audience and weekend reader.

The editorial team, led by former The Globe journalist Anjali Kapoor, will be based in Hong Kong. 

The company claims that in September, Bloomberg’s digital properties reached 3.6 million desktop unique visitors in APAC – more than rivals The Wall Street Journal, CNBC, CNNMoney and Business Insider.

In a press statement, Parry Ravindranathan, MD of Bloomberg Media Asia Pacific said that the Asia website would give advertisers “more opportunities to maximise impact in reaching their target audiences.”

John Micklethwait, Bloomberg’s editor-in-chief, commented: “We have expanded our Asia coverage across all our platforms and our new Asia-based editorial team will deliver more relevant stories to our growing audience in the region. We will now push ahead with a more concerted reporting effort across Asia.”

Bloomberg’s push into local markets in Asia saw the company launch in the Philippines last month, adding to local television offerings in India, Malaysia and Mongolia.

Bloomberg TV Indonesia closed in September after running into financial trouble. Bloomberg is currently looking for a new local venture partner in Jakarta to revive its Indonesian ambitions.

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