Grey wins Agency of the Year and 3M wins best advertiser at Singapore’s Creative Circle Awards
3M’s ‘Sangria’ ad for Scotchgard
Grey has won Agency of the Year at the 4As Creative Circle Awards in Singapore, while household consumer goods firm 3M was the most awarded client.
The WPP agency picked up gold awards for the already highly awarded Life Saving Dot idea for Talwar Traders, the ‘Visual dictionary” for British Council, ‘Help fine me’ for MPAN and ‘Unfold the child’ for St. Andrew’s Autism Centre.
Grey was also named Digital Agency of the Year.
Advertiser of the year went to 3M, which won well in the outdoor and print categories with work by Lowe Singapore.
A Lowe campaign for 3M’s Scotchgard that appeared once in a free magazine targeting Indian expats just before the Cannes deadline in April this year won a bronze, silver and gold in categories including art direction, craft and photography.
Lowe Singapore also won gold for ‘Crutch chair’, a classroom chair converted into a crutch to raise awareness of land mine victims among Singapore students. The campaign prompted a mixed reaction in the comment thread on Mumbrella when it launched.
Creative client of the year went to StarHub’s Oliver Chong, who spoke to Mumbrella this morning about the company’s most successful campaigns of the last 12 months, and biggest marketing challenge for the year ahead.
Kinetic won Independent Agency of the Year and Design Agency of the Year for its work for clients including Mini, Books Actually and the holycrap.sg campaign.
Freeflow Productions won Production Company of the Year, and Director of the Year went to James Lee from Doghouse 73 Pictures.
Among the other major agency winners was BBH, which claimed three gold awards, two for NTUC Income and one for Perfetti Van Melle.
Iris won a brace of golds, one ‘Haircode’ for Unilever, the other a SG50 “rebuild” film for Lego.
BBDO also claimed two golds, both for Asia Pacific Breweries’ Tiger Beer brand’s activity around SG50.
TBWA won one gold for ‘Welcome to Airbnb’.
Ogilvy picked up two golds, one for “You’re the boy” Ministry of Culture, Community and Youth, and one for the 99% SME campaign for Singtel that launched at the end of last month.
J. Walter Thompson and DDB also won a single gold, for Blood Connect and StarHub, respectively.
For the full list of results, click here.
Grey. Agency of the Year.
I don’t buy it. Over the last couple of years all I’ve seen this agency do is create questionable work that is geared towards winning awards through gimmicks, stunts & executable ideas that will be easily manhandled into a 2 minute case study. Surely the jury, the creative leaders of Singapore, discussed and evaluated this? Clearly not,
Also – I hadn’t seen The Crutch Chair. Seriously?
ReplyShouldn’t that be “Initiative/ Pro Bono Agency of the Year”?
ReplyAnd also “most awarded initiative/pro bono client of the year”!
Reply“Surely the jury, the creative leaders of Singapore, discussed and evaluated this?”
What creative leaders? How do you think they all got there in the first place? They call it playing the game….we all know what the rest of the world calls it.
ReplyEvery one ‘dopes’ in this competition.
ReplySo it’s useless to point out that the biggest winners were doping.
The Chairwoman set the tone. She was ineffective to set the agenda for this show and that’s why jokers like Grey and Lowe end up walking away with trophies. I think we are getting to the point where we really can’t be bothered anymore. Agencies endorse this shit. Even BBDO wasn’t decisive about Ronald. He is secretly disappeared and the agency goes on to celebrate with cheater’s trophies! The bosses of the network agencies back this shit up now so have at it. Everybody is in on it now. Even guys like Shabaz, Tay and Cheong still cling onto this when they all really should stand for a higher calling. Sad fellas. Really sad for the Singapore industry. Scam and the money the shows make off of It, isn’t going anywhere my talented lads, but it’s good that sources like Mumbrella are here to document this bullshit. Looking at the Singapore work from outside here in Australia and England it’s really very pathetic. For a city famously squeaky clean, it is the dirtiest player in the industry award shows. You’ve done us proud.
ReplyHave your say