Grey wins Agency of the Year and 3M wins best advertiser at Singapore’s Creative Circle Awards

3M's 'Sangria' ad for Scotchgard

3M’s ‘Sangria’ ad for Scotchgard

Grey has won Agency of the Year at the 4As Creative Circle Awards in Singapore, while household consumer goods firm 3M was the most awarded client.

The WPP agency picked up gold awards for the already highly awarded Life Saving Dot idea for Talwar Traders, the ‘Visual dictionary” for British Council, ‘Help fine me’ for MPAN and ‘Unfold the child’ for St. Andrew’s Autism Centre.

Grey was also named Digital Agency of the Year.

Advertiser of the year went to 3M, which won well in the outdoor and print categories with work by Lowe Singapore.

A Lowe campaign for 3M’s Scotchgard that appeared once in a free magazine targeting Indian expats just before the Cannes deadline in April this year won a bronze, silver and gold in categories including art direction, craft and photography.

Lowe Singapore also won gold for ‘Crutch chair’, a classroom chair converted into a crutch to raise awareness of land mine victims among Singapore students. The campaign prompted a mixed reaction in the comment thread on Mumbrella when it launched.

Creative client of the year went to StarHub’s Oliver Chong, who spoke to Mumbrella this morning about the company’s most successful campaigns of the last 12 months, and biggest marketing challenge for the year ahead.

Kinetic won Independent Agency of the Year and Design Agency of the Year for its work for clients including Mini, Books Actually and the campaign.

Freeflow Productions won Production Company of the Year, and Director of the Year went to James Lee from Doghouse 73 Pictures.

Among the other major agency winners was BBH, which claimed three gold awards, two for NTUC Income and one for Perfetti Van Melle.

Iris won a brace of golds, one ‘Haircode’ for Unilever, the other a SG50 “rebuild” film for Lego.

BBDO also claimed two golds, both for Asia Pacific Breweries’ Tiger Beer brand’s activity around SG50.

TBWA won one gold for ‘Welcome to Airbnb’.

Ogilvy picked up two golds, one for “You’re the boy” Ministry of Culture, Community and Youth, and one for the 99% SME campaign for Singtel that launched at the end of last month.

J. Walter Thompson and DDB also won a single gold, for Blood Connect and StarHub, respectively.

For the full list of results, click here.


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