FYI

Happy Marketer wins digital brief for Israel Philharmonic Orchestra concert at Esplanade

Happy Marketer winHappy Marketer has won a social media and video advertising brief for the upcoming concert for Zubin Mehta and the Israel Philharmonic Orchestra at the Esplanade in Singapore.

The announcement:

Victor and Michelle Sassoon, the owners of Coffee Bean & Tea Leaf and Time International in Indonesia, have tasked Happy Marketer with managing the social media marketing and video advertising for world renowned Maestro Zubin Mehta and the Israel Philharmonic Orchestraa concert happening at the Esplanade Concert Hall on 7 January 2016. The concert marks the second year in a row that the agency will be managing digital duties for Maestro Mehta’s performance in Singapore.

Michelle Sassoon said, “I have partnered with Happy Marketer on multiple projects over the years. They are always up to date on the latest trends and technology. Moreover, their agility and flexibility to quickly change tracks to what works is a big asset. To them, the customer and brand objectives come first. Many companies say this; few do it. They are solution-oriented and make everything transparent so clients understand and are able to measure success.”

Prantik Mazumdar, Managing Partner at Happy Marketer said, “It’s an honor to have the opportunity to leverage a modern medium like digital to market a classical concert conducted by the acclaimed Maestro Zubin Mehta.”

“We are privileged that Michelle and Victor have entrusted us with the digital duties for this flagship event the second year in a row. Our team will focus on marketing the concert and driving online ticket sales via popular digital channels like Facebook and YouTube. To complement these mass channels, we will also make the most of personalizing communications via WhatsApp marketing and EDMs. We are looking forward to a full house on 7 January 2016 at The Esplanade!”

Source: press release

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