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Indian and Hong Kong films feature in top 20 most shared ads of 2015, Google’s ‘Friends Furever’ is most shared ad ever

Ad for Metlife

BBDO’s ad for Metlife Hong Kong

Ad for Zorba

‘Maya’ for yoga studio Zorba

A video to promote a yoga and wellness studio in India is one of two from Asia in a list of the 20 most shared ads of 2015, a year that feel-good films proved the most shareable.

‘Maya’, a three-minute film for Zorba, directed by Arjun Ravindhar, shows the importance of loving and helping others to love and help yourself. It was shared more than 2.6m times, according to data from demand-side platform Unruly, which compiled the table according the number of YouTube and Facebook video shares across Twitter, Facebook and on blogs.

‘My Dad’s Story’ film for Metlife, shot in Thailand by Thanonchai Sornsriwichai via Phenomena Bangkok, and commissioned by BBDO Hong Kong, was shared just under 1.5m times between Unruly’s measurement period of 1 January to 16 November. The film made international headlines for being a moving Thai-style insurance ad with a twist.

'Friends furever' the most shared ad ever

‘Friends furever’

Unsurprisingly, perhaps, to anyone who has ever been on the internet, an uplifting film featuring animals forming unlikely friendships is the most shared ad of the year. Google’s ‘Friends Furever’ for Android has registered more than 6.4m shares, breaking last year’s record set by Activia’s World Cup ad “La, La, La”, which has attracted 6.1m shares since launch in 2014.

Most of the list were American-made and by traditional agencies. A film produced by lifestyle and entertainment website Buzzfeed for Purina, and the Zorba film, are among the exceptions.

Here are Unruly’s top 20 most shared ads of the year:

1. Android – “Friends Furever” – 6,432,921 shares

2. Disney – “Disney Characters Surprise Shoppers” – 3,943,997

3. Purina – “This Man Found His Soulmate In A Puppy And It’s Adorable” – 3,021,499

4. Roc by Ronaldo / Monster – “Cristiano Ronaldo – People are going to think I’m crazy!” – 2,995,849

5. Budweiser – Super Bowl Commercial “Lost Dog” – 2,808,541

6. Ad Council – “Diversity & Inclusion – Love Has No Labels” – 2,743,138

7. Zorba – “Maya” – 2,634,706

8. Fanpage.it – “Slap her”: children’s reactions – 2,365,612

9. Microsoft – “Robert Downey Jr. Delivers a Real Bionic Arm” – 2,119,279

10. Kleenex – “Unlikely Best Friends” – 2,027,213

11. Metlife – “My dad’s story”: Dream for My Child” – 1,497,418

12. Pandora – “The unique connection” – 1,157,824

13. DC Shoes – “Robbie Maddison’s Pipe Dream” – 1,058,149

14. Supercell – “Clash of Clans: Revenge” – 1,005,673

15. Red Nose Day – “Coldplay’s Game of Thrones: The Musical” – 998,762

16. adidas: “Create Your Own Game” – 779,019

17. John Lewis – “#ManontheMoon” – 693,343

18. adidas – “Unfollow ft Leo Messi” – 681,645

19. Sainsbury’s – “Mog’s Christmas Calamity” – 629,720

20. adidas: “Yesterday Is Gone” – 625,545

Unruly’s APAC MD Phil Townend commented on the list: “Data analysis of 1,300 ads proves that 2015 was a highly emotional year for video ads. On the one hand, warmth and happiness shone through, with brands using fluffy pets and simple storylines to melt our hearts and amplify sharing.

“At the same time, other advertisers aligned themselves with social causes, evoking strong feelings of sadness and inspiration. It’s not that Adland has lost its sense of humour this year; it’s just that it’s found a sense of higher purpose,” she said.

The data showed an increase in social shares on last year, with this year’s top 20 attracting a total of 40,219,853 shares, a 38.50 per cent increase on 2014.

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