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Mashable launches Indian edition

Mashable has launched a dedicated Indian edition in partnership with domestic internet giant India.com.

Mashable India

Mashable India will use content from the global website Mashable.com combined with local coverage produced by editorial teams in New Delhi and Mumbai, and will be part of the India.com network.

Joining the Mashable India team is Sonam Joshi, who will work in partnership New York-based global news editor Louise Roug. Joshi joins from travel website Happytrips, and has worked for titles including Time Out Delhi, The Caravan, Mint, Yahoo India, The Sunday Times of India and The Sunday Guardian.

The first cover story that features on Mashable India is headlined ’50 awesome women pulled off India’s first saree flash mob’.

“We are delighted to begin the India operations of Mashable, which will offer unique content for the connected generation. The combined offering from India.com’s wide range of content and Mashable’s expertise will give readers a global and Indian perspective on things with a refreshing take,” said Punit Goenka, MD amnd CEO, Zee Entertainment Enterprises Ltd, which runs India.com.

Mashable will face intense competition for the English speaking market in India, which is already well served by viral sites such as Storypick and ScoopWhoop, the websites of the country’s powerful newspapers such as The Times of India, and Buzzfeed, which launched a dedicated Indian version more than a year ago.

The launch comes less than four months after the global tech and viral content site launched an Asia site, based in Singapore.

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