Nike targets exam-time Korea with voices of youths explaining why they value sport

Nike has launched a campaign in Korea timed around the country’s national entry exam period.

A film featuring only a microphone is a compilation of recordings from young Koreans talking about why they play sport.

The recordings were gathered through a partnership with mobile messaging app KakaoTalk. Thousands of recordings were submitted and shared in the form of short films on, on the sportswear brand’s social accounts and on Pikicast.

The agency behind the campaign was Wieden & Kennedy Tokyo.


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