Saatchi & Saatchi hires 48 people in one go to power China e-commerce offering, agency denies making acquisition





Ad agency Saatchi  & Saatchi has made an unusual recruitment move in China, bringing in 48 people in one go to effectively create a new e-commerce offering.

The staff are to join the agency from Bysoft China, an e-commerce service provider, in the biggest mass hire Saatchi’s has made in China to date.

Bysoft’s bosses Cyril Drouin and Christine Wang are also joining Saatchi’s as chief e-commerce officer and GM of e-commerce, respectively. They will report to Saatchi & Saatchi’s Greater China’s head Michael Lee.

The agency clarified that the deal is not an acquisition, rather the recruitment of a number of Bysoft’s e-commerce employees. The new people will be based in Saatchi’s Shanghai offices.

Lee said that the new hires raise the ratio of employees with digital capabilities to 55 per cent of the agency.

He commented: “The whole team represents the absolute top level of digital and e-commerce talent in the China market. They will undoubtedly help us provide our clients with even better and more professional digital and e-commerce services, while also enabling us to greatly expand our digital business.”

Drouin added: “It is our great pleasure to join Saatchi & Saatchi, which I believe is the hottest creative agency in the country and which serves a truly impressive portfolio of clients. We are confident that our contribution of digital and e-commerce expertise will lead to more wins for the agency in a market that increasingly demands excellence in the online and digital spheres.”


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