Sony Pictures commissions local version of Cash Cab for AXN in the Philippines

Sony has commissioned a local version of the Cash Cab format for the Philippines where it will run on AXN.

The announcement:

SINGAPORE (November 16, 2015) – Sony Pictures Television (SPT) Networks, Asia announced today that it has commissioned a localized version of the Emmy award-winning format, Cash Cab, for AXN in the Philippines. The series follows hot on the heels of the highly successful Asia’s Got Talent series that saw its season finale break all cable TV records for the highest rated program in the country*.

Set to premiere on AXN in December, Cash Cab will drive into production this week, navigating the busy streets of Manila while picking up unsuspecting passengers. The AXN Cash Cab will appear as a regular taxi service however, upon entering the car passengers will find themselves as contestants on a truly mobile game show.

Ang Hui Keng, Senior Vice President and General Manager, SPT Networks Asia said, “Cash Cab Philippines is a localized adaptation of AXN’s very successful Cash Cab Asia, so the show will immediately resonate with our Filipino viewers. The show continues our commitment to high quality original productions and sustains the momentum gained from The Amazing Race Asia, The Apprentice Asia and the record-breaking Asia’s Got Talent. AXN’s proven track record of hit series demonstrates a strong demand amongst viewers for shows that are smart, intense, unexpected and locally relevant.”

In the 13 episode series, popular actor Ryan Agoncillo will assume the role of cab driver and show host, driving passengers to their destination while quizzing them on general knowledge.

Questions asked during the ride will start easy and become trickier with contestants winning cash prizes for each correct answer. An incorrect answer means a strike, and contestants have up to three strikes before they are booted out of the cab, no matter where they are. Contestants will have two “shout outs” for help if they are stumped on a question and can either call a friend, or ask a random stranger on the street for the answer.

SPT Networks, Asia has commissioned leading independent production company activeTV to produce Cash Cab Philippines. activeTV also produced AXN’s Cash Cab Asia and The Amazing Race Asia.

Cash Cab Philippines is supported by its exclusive partner, Starcom Mediavest Group; show presenters McDonald’s, Sun Cellular and PSBank; sponsor Petron and Toyota Abad Santos, provider of the Cash Cab vehicle.

Source: press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing