FYI

Starcom forms partnerships with Propel Manila and Rich Media Manila in the Philippines

SMG deal

Starcom PH boss Leah Besa-Jimenez and Propel Manila’s CEO JC Valenzuela

Starcom has announced a partnership with digital creative agency Propel Manila and Rich Media Manila that will give the media agency additional capabilities in digital marketing.

Starcom has declined to comment on whether the deal involved a merger or was a non-equity partnership.

The announcement:

Philippines, 27 November 2015 – Starcom MediaVest Group (SMG) Philippines has partnered with Propel Manila and Rich Media Manila to strengthen digital and content capabilities, moving closer to consumer habits in the evolving media landscape.

Propel Manila is a digital creative agency that is addicted to everyday human behaviours that enable the birth of strategy, conversations, and innovation at the most exciting consumer touch-points. Its clients include Samsung, Dole Asia, Astring-o-Sol, Sensodyne, 2Go Group, Rimowa, among others. Its sister company, Rich Media Manila, provides web application, mobile application and rich media production as business solutions to brand’s business challenges.

“SMG’s partnership with Propel Manila and Rich Media Manila is the first in a series of alliances we are undertaking to bring transformative change to the brands we work with at the speed of conversations,” said Leah Besa Jimenez, CEO Starcom Mediavest Group Philippines.

“Disruption lives in digital, content and the speed at which people can move with their multiple devices at a pace never seen before. The partnership between SMG, Propel Manila and Rich Media Manila is one that ignites opportunity in the disruptive marketing world,” said Jeffrey Seah Country Chair VivaKi, CEO for Starcom Mediavest Group Southeast Asia.

JC Valenzuela, Founder & CEO of Propel Manila adds, “Alliances with SMG, enable Propel Manila & Rich Media Manila to continue to be agile and responsive to consumer shifts as smart devices continue to explode, and content progressively becomes ‘lean-forward’ in nature. This convergence in expertise will ultimately benefit our clients in steering conversations with brands and the public more organically, and help shape today’s culture.”

Source: press release

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