Virgin Atlantic sponsors event celebrating what put the ‘great’ into Great Britain in Hong Kong

Virgin Atlantic is headline sponsor for a free British-themed event in Hong Kong to promote the lifestyle elements of the former colonial power and the brands and cultural experiences on offer there.

Best of British

“We’ll be highlighting what put the ‘great’ into Great Britain,” said Virgin boss Richard Branson in a video to explain the idea on Facebook.

Starting yesterday, events held all week at Chater Garden include the best British films, a drinks experience, a “slice of London” and a garden party.

Best of British

British brands taking part in the event include Ted Baker, Guinnes, Magners, Jaguar, Land Rover, Aston Martin, Savills and Bremont, which are offering deals and discounts on their products.

British shopping high street

The event, which was organised by TCOB Media, is supported by Visit Britain and the British Chamber of Commerce.

British Chamber of Commerce

The Best of British website features a global Virgin Atlantic ad, with the slogan ‘Life doesn’t come to you, so go to it’.


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