FYI

Big Mobile introduces programmatic audio advertising to Southeast Asia through Triton Digital deal

Mobile marketing specialist Big Mobile has joined forces with Triton Digital to introduce programmatic audio advertising to Southeast Asia.

The announcement:

Singapore – 16 December, 2015 – Big Mobile, APAC’s leading independent mobile specialist, has partnered with Triton Digital to bring a2x®, Triton’s programmatic audio advertising exchange to Southeast Asia.

Through an exclusive partnership with Triton, a2x enables advertisers to reach highly-targeted and engaged audiences across multiple leading music streaming services and radio broadcasters in Singapore, Malaysia, Hong Kong, Thailand, Philippines, and Indonesia.

With an estimated 1.1 million Singaporeans, 4.8 million Malaysians and 35 million Indonesians streaming music each month, a2x offers advertisers the ability to deliver messaging to this large population in an intimate, one-to-one setting that only digital audio advertising can provide.

“We remain dedicated to innovating and to moving the market forward,” said Graham Christie, CEO and Co-Founder of Big Mobile.  a2x is the perfect compliment to display and video channels, providing the premium visibility that brands seek in a clutter-free environment.”

“We are excited to partner with Big Mobile to bring a2x to audio publishers and advertisers across Southeast Asia,” said Benjamin Masse, SVP & GM of Advertising at Triton Digital.  “The arrival of this exchange is a significant step forward for both the advertising industry and the digital audio landscape in Southeast Asia.”

Source: press release

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