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CapitaLand hands Singapore media business to Havas Media

CapitalandHavas Media has emerged the winner in a pitch for the media account of Singapore-based retail giant CapitaLand, concluding a review process that began in October.

Havas Media takes on the account from incumbent OMD, and takes on a brief to handle CapitaLand’s traditional media planning and buying, and support the group’s digital media strategy.

Media duties cover CapitaLand’s portfolio of integrated developments, shopping malls, serviced residences, offices, homes, real estate investment trusts and funds.

The appointment is effective 1 January 2016.

Jacqui Lim, MD of Havas Media Singapore, commented: “Increasingly, companies are looking for future forward media agency partners that are data-driven. We are honoured to be selected by CapitaLand despite strong competition, which bears testament to Havas’ integrated, ‘digital at the core’ approach. We look forward to working with CapitaLand in developing effective online and offline media strategies.”

 

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