GrabCar rolls out Star Wars-themed cabs

GrabTaxi has decorated a fleet of its premium GrabCar vehicles with Star Wars themed imagery and has launched a competition for passengers to win tickets to see the Hollywood blockbuster as part of a Christmas period co-marketing campaign with Disney Southeast Asia.

Star Wars GrabCar

150 cabs featuring imperial stormtroopers and the BB-8 droid from Star Wars: The Force Awakens will be available for hire in Manila, Kuala Lumpur, Ho Chi Minh City and Bangkok. The campaign is not running in Singapore where there’s an existing partnership between another brand and Disney/Lucas.

Grab Car Star Wars

To be book a Star Wars cab, customers need to use the GrabTaxi app and select the Star Wars GrabCar icon. 20 pairs of tickets will be given away every day until 30 December, when the promotion ends. The winner will be chosen at random using their booking ID.

In Indonesia, Star Wars fans can hire Star Wars themed GrabBikes as well as GrabTaxi vehicles. The promotion there runs until 14 January.

GrabTaxi is also giving away Star Wars merchandise to people who share a photo of a Star Wars GrabCar on social media.

The idea was part of the brand’s push to make travel with Grab vehicles fun and memorable, GrabTaxi Holdings regional marketing director Cheryl Goh said.


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