FYI

IAB Singapore launches training programmes in Malaysia and Indonesia

IAB Singapore picThe Interactive Advertising Bureau of Singapore has forged its first ventures outside of the citystate, setting up training programmes for marketers in Malaysia and Indonesia.

The announcement:

Singapore 17th December 2015 – Under the leadership of newly appointed CEO Miranda Dimopoulos, the Interactive Advertising Bureau (IAB) has expanded its programmatic training sessions into Southeast Asia by collaborating with the Indonesian Digital Association (IDA) and Malaysian Digital Association (MDA). This first step outside of Singapore enables the IAB to drive impact across other Southeast Asian markets. 

The session titled “Recipe for Ad Tech Alphabet Soup” emphasised the importance of programmatic ad buying while standardising online advertising practices in Malaysia and Indonesia. By educating professionals in the digital advertising field, companies operating in the market can compete with regional and international players. The talks also focus on key programmatic developments in emerging markets.“Training from the IAB in Jakarta brought a big message; that Indonesia is considered an important online market,” said Manuel Irwanputera, CEO of KMKOnline Indonesia. “The IAB spirit is aligned with Indonesia Digital Association (IDA), which has a mission; to grow Indonesian Online market by setting a proper online industry standard, so that the local players can compete with the regional and international players.” 

The in-depth sharing and learning between associations is aimed at building a stronger digital ecosystem in Southeast Asia. “The MDA is very excited about the about the recent partnership with IAB Singapore and there’s good reason to be,” says Kenneth Wong, President of the MDA. “The recipe for Ad Tech Alphabet Soup regional training session provided great value and new digital stacking knowledge to members of MDA and marketers in Malaysia.” 

Over 150 attendees in each market converged at each of the training days.The topics covered the basics of programmatic buying, supply and demand side platforms, audience data and management platforms.The speakers included:

Matt Clarkson – VP Engineering, Eyeota
James Sampson,VP & General Manager, DataXu
Andrew Tu, Managing Director, APAC,The Trade Desk
Gregory Pichot – Senior Account Director, Appnexus
Benjamin Yeow – Digital Operations Director, Asia, Starcom MediaVest Group.

The programmatic training session in Jakarta, sponsored by KMKOnline and the Indonesian Digital Association (IDA) delivered a series of presentations uncovering the current state of the programmatic ecosystem. The sessions were designed to be relevant to startups unfamiliar or new to programmatic whilst also instructing on the latest developments in the framework across SEA. A roundtable session and afterparty also provided a forum for all parties to share valuable insights and network.The forum was also run in Kuala Lumpur and sponsored by Rev Asia, the Malaysia Digital Association (MDA) and refreshments were provided by The Good Batch Café.

The IAB Singapore’s presence in the two cities is the first step in driving impact into the Southeast Asian markets. “The IAB Singapore’s aim is to build our membership and reputation as a key network for the advertising industry, not just in Singapore but also across the SEA region” says Patricia Tong, who joined IAB Singapore as Head of Education in June 2015.“Expanding our training and education initiatives is a core aspect of the IAB’s mission to increase the understanding of digital across SEA, and drive investment into the online advertising industry.”

Source: press release

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