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Lewis drops ‘PR’ from name to reflect broader marketing services offering

Lewis logoCommunications agency Lewis has rebranded, introducing a new logo and dropping the word ‘PR’ from its name to reflect its expanded proposition beyond traditional public relations.

The London-based company, which has nine offices in APAC including Singapore, India, Malaysia, China and Korea, has positioned itself as a “full-spectrum global marketing service” following investment and growth in digital, research and advertising services.

Lewis has also launched a new website, Teamlewis.com. The term ‘Team Lewis’, according to the agency, reflects the operational approach – one team spanning multiple countries and practices.

The agency’s marketing services include strategy and implementation, spanning brand, product and channel marketing. Lewis also has a digital offering, Lewis Pulse, which the agency says is the fastest growing part of the business, and a research arm.

The agency has also announced the completion of the integration of Boston-based DMG, a PR agency it acquired in 2013. DMG will now be known as Lewis.

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CEO Chris Lewis, said: “Over the past three years we have invested organically and inorganically to add the skills that clients need in a digital future. We can now provide an agile “pan-domain” service through wholly-owned offices around the world. Clients gain greater flexibility and value because they can add services and geographies at their will.

“Our new brand identity reflects this much broader proposition. It expresses our vision for a new kind of agency built for the future of communications. LEWIS balances global scale and experience, with an entrepreneurial mindset and unconventional approach. That’s what we believe the top brands will look for over the next five years,” he said.

The news comes a few weeks after Lewis announced a 23 per cent global increase in revenue for the year.

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