Malaysian telco Digi hires Mindshare for media

Digi logoMalaysian telco Digi has appointed Mindshare to handle its planning and buying after a competitive pitch.

The GroupM agency emerged the winner of a process that included incumbent Starcom and OMD.

The appointment is effective 1 January 2016.

The pitch was part of a global process run by Digi’s owner Telenor, with Mindshare appointed in a number of markets.

Varun Channa, MD of Mindshare Malaysia, commented: “We are excited to partner with Digi to bring inspiring experiences for consumers through our adaptive marketing approach. This appointment is a testament of Mindshare’s understanding of data and technology and the team’s passion for the telecom category and building market leader brands.”


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