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McCann India’s ‘Happy Dent Palace’ makes Gunn Report list of 20 best ads of the century

McCann India's 'Happy Dent Palace'

McCann India’s ‘Happy Dent Palace’

The Gunn Report, a global journal of the advertising industry’s most awarded work, has released a list of the top 20 best ads of the century so far, as voted for by advertising creatives around the world.

McCann Erickson Mumbai’s ‘Happy Dent Palace’ ad from for Happy Dent is the only ad to make the list from Asia. McCann Melbourne’s Dumb ways to die for Metro Trains also features on a list dominated by commercials from the West.

Here are the best ads of the last 15 years, as voted for by a few thousand people, many of whom were creatives, from a list of 30 pre-selected ads:

BGH Silent Aircon, “Dads in Briefs”, Del Campo Saatchi & Saatchi, Buenos Aires

Budweiser, “Wassup/True”, DDB, Chicago

Cadbury’s Dairy Milk, “Gorilla”, Fallon, London

Canal+, “Closet”, BETC Euro RSCG, Paris

Canal+, “The Bear”, BETC Euro RSCG, Paris

Chipotle, “Back to the Start”, Creative Artists Agency, Los Angeles

Dove Self Esteem Fund, “Evolution”, Ogilvy & Mather, Toronto

Guinness, “noitulove”, Abbott, Mead, Vickers, BBDO, London

Happy Dent Teeth Whitening Gum, “Happy Dent Palace”, McCann Erickson, Mumbai

Honda, “Cog”, Wieden & Kennedy, London

Honda, “Grrr”, Wieden & Kennedy, London

John West Salmon, “Bear”, Leo Burnett, London

Metro Trains, “Dumb Ways to Die”, McCann, Melbourne

Nike, “Tag”, Wieden & Kennedy, Portland

Nike, “Write The Future”, Wieden & Kennedy, Amsterdam

Old Spice, “The Man Your Man Could Smell Like”, Wieden & Kennedy, Portland

Peugeot 206, “The Sculptor”, Euro RSCG MCM, Milan

Sony Bravia LCD TV, “Balls” Fallon, London

Volkswagen Golf DSG, “Kids On Steps”, DDB, Berlin

Volvo Trucks, “Epic Split”, Forsman & Bodenfors, Gothenburg

Donald Gunn, founder of The Gunn Report commented: “Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights.”
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