More than half of APAC marketing professionals to leave their jobs next year finds survey


Source: Font

More than half of marketers studied in four APAC countries by recruitment firm Font say they will be looking to move on from their jobs next year.

Fifty-seven per cent of marketing, creative and digital professionals working in Singapore, Malaysia, Hong Kong and New Zealand said they plan to leave their current jobs.

Almost two thirds (74 per cent) of marketers will reevaluate their career plans over Christmas – an increase from 42 per cent of respondents in 2014.

The main reason for wanting to change jobs is for better pay and benefits (32 per cent).

The next most popular reason is to pursue career development opportunities (23 per cent) followed by fewer long working hours (20 per cent).

Jacqui Barratt, director at Font, commented: “It is worrying that such a high number of marketing professional are planning to job hop in the New Year. This reiterates a very real need for employers to focus on their long-term retention efforts, and for talent to speak up to their managers about their career goals and direction. Open communication is key to ensuring talent stay motivated and engaged as we move into 2016.”


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