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Omo Vietnam’s 5-minute music video tops YouTube APAC ranking of best ads of 2015

OMO filmYouTube has released a list of Asia’s top 10 ads on the video-sharing platform this year.

Chosen with both paid and organic views factored in, as well as how much of a video people watched, the list is topped by a 275-second music video featuring celebrity Son Tung by Omo in Vietnam, a country in which YouTube usaged has increased by 120 per cent in a year.

Work from Thailand, where usage of YouTube has increased by 70 per cent year on year, features highly in the list.

1. OMO/Unilever, Vietnam

2. LG, Korea

3. YouTube, India

4. Samsung, global

5. Hyundai, global

6. Chotot, Vietnam

7. Knorr, Thailand

8. Cpbrand, Thailand

9. Sunsilk/Unilever, Thailand

10. Taiwan Mobile, Taiwan

YouTube suggests that, based on the above list and from analysis of every skippable ad campaign that ran between January and June this year, ads that last longer than 60 seconds result in higher engagement.

“Brands have understood that when they create great content that takes the time to tell a complete story, viewers will be interested. The results of the Leaderboard are clear: with nine out of ten ads lasting longer than 60 seconds, it shows that well-crafted stories resonate best with consumers,” a press release from the company states.

The 10 films in the ranking were watched for a total of more than 3.5 million hours, with half of that viewing time having taken place on mobile devices.

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