SAP’s Nicholas Kontopoulos tops ranking of Singapore’s most engaging marketers on LinkedIn
Nicholas Kontopoulos
LinkedIn has released a list of the most engaging marketers in Singapore in how they use the platform.
SAP’s Singapore-based global head of fast growth markets and marketing innovation Nicholas Kontopoulos tops the list, followed by MediaCorp’s social media community manager Mathilda D’silva.
The ranking was compiled based on factors such as the number of companies and groups that each follows, their engagement with content, and the items they share and publish.
Mathilda D’silva
Here is the ranking of the top 10 most engaging marketers in Singapore on the business social network:
1. Nicholas Kontopoulos – SAP Hybris
2. Mathilda D’silva – MediaCorp Pte Ltd
5. Mathhieu Vermeulen – DHL eCommerce Singapore
6. Sara Varela – Marina Bay Sands
7. Omer Wilson – Digital Realty
10. Adrian Yeo – General Motors
Commenting on the news, Miguel Bernas, who recently left PayPal where he was director of digital for the region, and ranked ninth in the table, said: “LinkedIn is a fantastic platform to build your personal brand, yet too many people just don’t get it right. Too often even some of the best marketers cross the line between building authority and shameless self-promotion. First, a brand must always be authentic.
“While the quality and frequency of sharing content matters, your audience (yes, your social network is an audience) notices when all you talk about are your own achievements,” he said.
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