FYI

Zenith Optimedia wins LVMH in Korea

Media agency Zenith Optimedia has announced extending its relationship with LVMH into Korea. The agency now handles the luxury company in seven markets in the region.

The announcement:

12/16/2015 – China ZenithOptimedia today announced a new partnership with LVMH in Korea

ZenithOptimedia Korea will become the lead agency in charge of LVMH media strategy and planning from 2016 under the leadership of JunHo Kim, MD ZenithOptimedia Korea. JunHo will report directly to Mykim Chikli, who has been promoted to CEO North Asia from her previous role as CEO Greater China as well as continuing in the role of World Plan Client lead for LVMH.

ZenithOptimedia already handles the LVMH business across 7 markets in APAC with long-standing partnerships across several countries including China where the account has been for over 10 years. The new win in Korea signals a further strengthening of the APAC relationship in a market where the there is a continuous growing appetite for luxury goods.

JunHo Kim, MD ZenithOptimedia Korea said “We feel honoured to have the opportunity to work with such a prestigious company as LVMH and we look forward to building a strong partnership over the coming years.”

Mykim Chikli, CEO North Asia commented “LVMH is a flagship client for ZenithOptimedia Group and this new assignment is testament to the strength of the relationship we have built across the region. We are both confident and committed to help drive business growth for LVMH in this important market.”

Source: press release

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