Demand for ad jobs down again in Malaysia, the Philippines and Singapore

Demand for talent in the communications sector in Singapore, Malaysia and particularly the Philippines has fallen over the last month, according to a rolling study of online job postings by

The announcement:

26 JANUARY 2016 – The Advertising and Marketing industry continued to face a downward annual decline in hiring activity at the end of 2015, according to the latest Monster Employment Index (MEI) report for Singapore, Malaysia and the Philippines.

Marketing and Communication talent are also less in demand in Singapore and the Philippines than the same time period a year ago.

In Singapore, online hiring in the Advertising, Market Research, Public Relations, Media and Entertainment sector has declined by -5% between December 2014 and 2015 – a slight dip from the -4% reported for November annually.

In Malaysia, the industry has also significantly declined at -19% year-over-year, while in the Philippines the sector’s activity has dropped by half (-49%) annually.

When looking at Marketing and Communications jobs, Malaysia is the only market where talent is most in demand, registering 1% growth year-over-year.

In Singapore, these jobs have declined -11% year-on-year, while the Philippines has dipped by -43%.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Marketing & Communications jobs:

Marketing & Communications jobs:

“The marketing industry – and advertising, PR and media agencies in particular – are facing a bit of turmoil amid intense competition for talent and contracts, which has affected the pace of online hiring activity. Once again, Malaysia is the only market that has shown a slight positive trend for recruiting marketing and communications talent,” said Sanjay Modi, Managing Director of (India, Middle East, Southeast Asia, Hong Kong).

The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.

See below for all trends across Singapore, Malaysia and the Philippines for December 2015:

Singapore Highlights:

 Online recruitment in Singapore is still in decline with -5% annual dip in December 2015.

 The Healthcare sector reported the steepest growth at 6% year-over-year. The Consumer Goods/ FMCG, Food & Packaged Food, Home Appliance, Garments/Textiles/ Leather, Gems & Jewellery performed the worst at -13%

 Demands for Healthcare and Customer Service professionals were both at 3%,while Software, Hardware, Telecom roles experienced the sharpest decline at -13%

Malaysia Highlights:

 Malaysia registered a -33% year-over-year decline in hiring in December 2015.

 The Production/ Manufacturing, Automotive and Ancillary sector saw the least decline at -9% year-over-year, while the Logistic, Courier/ Freight/ Transportation, Shipping/ Marine sector witnessed the steepest decline at -35%

 Demand for Marketing & Communications professionals took the lead registering 1% year-over-over growth, while Software, Hardware, Telecom roles remained weakest at -66%

Philippines Highlights:

 Philippines registered a -36% year-on-year decline in online hiring in December 2015.

 The BFSI sector had the steepest growth at 6%, while the Production/Manufacturing, Automotive and Ancillary sector saw the most decline at -63%

 Customer Service jobs experienced the highest growth at 6% year-over-year, while Hospitality & Travel fared the worst at -63%

Source: press release


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