Breeze Singapore says dirt erases differences

Unilever detergent brand Breeze is running a video campaign on the internet that celebrates dirt as a way to erase differences such as colour, race or gender.

In a 60-second film, shot in Sydney, kids duke out a game of football with their differences coloured into the pitch with dye.

Breeze’s ad agency in Singapore is Lowe.


Client – Unilever

  • Global Brand Vice President, Dirt is Good – Zeynep Yalim-Uzun
  • Senior Brand Manager, Dirt is Good – Nabomita Bagchi
  • Senior Global Digital Brand Manager, Dirt is Good – Sarah Laker

Agency – Lowe Singapore

  • Global Category Director –  James Pool
  • Global Creative Director DIG –  Alex Okada
  • Executive Creative Director –  Erick Rosa
  • Creative Director – Lisa Glasgow / Erick Rosa
  • Global Business Director –  Srija Chatterjee
  • Head of TV Production –  Jonathan Gerard
  • Associate Regional Business Director –  Shaifali Dayal
  • Senior Art Director – Loh Seow Khian
  • Senior Copy Writer –  Viraj Swaroop
  • Associate Regional Account Director – Kat Chavalitsakulchai
  • Senior Account Executive –  Hafiz Aliff


  • Production Company – Rapid Films
  • Director –  Jonathan Nyquist
  • Producer –   Alex Tizzard
  • Post Production – Heckler
  • Music –  Rumble Studios

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