Burger King ‘face rape’ ad features in video against objectification of women in advertising

A controversial ad for Burger King in Singapore has featured in a video that takes a stand against the objectification of women in advertising.

The ad from 2009, which featured a woman appearing to give oral sex to a burger, is among a number of campaigns that resulted from a Google search of the words “objectification of women” by American ad executive Madonna Badger in a campaign called #WomenNotObjects.

The two-minute film is narrated by women sarcastically confronting their depictions in the ads featured.

The model who appeared in the Burger King Singapore ad – made by now-defunct agency Religion – created a video in 2014 in which she objected to appearing in the commercial, apparently without her consent.

The model claimed that a photo of her was sourced online and she had not agreed to it being used in the ad, which depicted an open-mouthed woman about to eat a BK Super Seven Incher and the words, “It’ll blow your mind away.”


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