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D. Sriram joins mobile marketing firm Vpon

D. Sriram

D. Sriram

D. Sriram has joined mobile marketing service provider Vpon as chief operating officer.

Based in Taiwan, the former Aegis, Starcom and IMD executive joins with a brief to accelerate Vpon’s entry into new markets in the region, where it already has subsidiaries in Hong Kong, Taipei, Shanghai and Tokyo.

Sriram was most recently a management consultant focused on helping marketing startups. He was previously COO of Aegis Media China, APAC CEO of Starcom MediaVest Group and boss of IMD Media in China.

“Vpon’s core target of cross-border tourism and e-commerce and O2O are fantastic opportunities to demonstrate the power of data driven marketing,” he commented in a press release.

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