Ford pre-roll ads take hammer to skip ad button to promote Ranger in Southeast Asia

Ford has launched a series of pre-roll ads in which a Ranger pick-up introduces various ways of beating a YouTube skip-ad button.

In one of the series of four executions, created by WPP’s specialist Ford agency Blue Hive, a man picks up a pile of ad skipping buttons and loads them in the back of a Ranger. The line “loading…” features in the background.

In a second video, a Ranger jumps over a metal skipping rope.

A third execution features a Ranger driving over a number of skip ad buttons.

In another of the short videos, a crew of construction workers find various means to fix the ad skip button.

Paul Grubb, the regional executive creative director for Blue Hive ASEAN, told Mumbrella of the importance of creating work that suits the channel in digital marketing.

“As an industry we need to start convincing people to design stuff for the digital platform. Don’t just use repurposed TV ads, they’re not designed for it. You wouldn’t put a poster on TV, would you?” he said.

The above work took two days in a studio to produce, through Ta Films Bangkok.


Blue Hive Chief Creative Officer Asia Pacific  –  Kevin Pereira
Blue Hive Regional ECD ASEAN  –  Paul Grubb
Art Directors  – Roberto Gamero and Naphol Chantapakorn
Copywriter  – Paul Grubb
Director  –  TJ Hall
Production Company  –  Ta Films Bangkok


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